Britney Spears is one of the most renowned, celebrated and iconic women celebrities in the history of pop of the 21st Century. Born in the early 1980s, Spears rose to fame at an early age after being spotted by a female New York City talent agent. She went on to have vocal and performing coaching and eventually moved to New York with her mother and sisters where she landed her first professional role on stage and for several commercials. At the tender age of 16 she was signed to her first record label and has enjoyed huge success, with many titles under her belt including the best-selling first album by any artist ever.

With her debut album selling over 10 million copies in a year, Britney Spears became the owner of the biggest selling album by a teenage artist and soon got a taste for fame. She was heavily scrutinized by the media and has never really stopped being in the public eye since the release of her first single because of the young age that she started and her transformation into adulthood, which again was heavily criticised when she released a video of her being scantily clad. It was said that Spears was no longer a good role model to her younger fans but the pop artist argued that she was fed up of being compared to other female and women artists and the genre of ‘bubblegum pop’ all the time so this was the start of her fight for independence.

During this time Britney decided that she wasn’t just content with selling millions of albums and being a global and international phenomenon, she also ad a good business brain and could see a number of avenues where she could easily make money, one of these being perfumes and fragrances. Her first fragrance was released in 2004 and titled ‘Curious’ – it was created in collaboration with Elizabeth Arden and broke the record for the highest first-week earnings for a company’s perfume. By 2009 she had released 7 more fragrances making her the owner of one of the best-selling celebrity fragrances lines in the market.

Women and girls, teenagers and rock chicks – they all flock to buy a perfume by Britney as soon as it is released – Curious (2004) remains one of the best selling fragrances in the range and is a lively, bright and bubbly fruity floral scent that is aimed at the twentysomethings with attitude. It represents Spear’s opinion about herself and her peers at that age – that she was a curious type of women who was romantic in her own way whilst being independent and mischevious and not afraid of risk. It became an instant hit with the public but like with everything from this superstar it was not without its criticism but this has not stopped Spears from selling over one million bottles of perfume in the first five years proving that she is without doubt and whatever press and controversy she has caused, one of the most loved superstars that the 20th and 21st century have witnessed.

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